Trade-in
Pricing
Few people if any are happy with the Trade-in value offered
by dealers. The question then is why is it so - and how do dealers
go about to set the price they are willing to pay for a trade-in?
We would like to say at the out-set that dealers use a commercially
sound formula that has stood the test of the times.
To set the scene we have go to the beginning. A Dealer has
to pay for a sold vehicle once it is delivered. Until it is
delivered the dealer holds the vehicle as a Bailee only. Bailee
is a financial term used to describe some one who has possession
of goods and controls these goods with out having actual owner
ship. Once the goods, in this case the motor vehicle is delivered
to a customer it must be paid for in full to the financier.
The financier paid the manufacturer when the vehicle passed
out through the factory gate.
Whilst Dealers try to delay payment as long as possible,
Financiers conduct continuous stock checks, identifying vehicles
no longer on dealer premises and thus due for pay out. Whilst
the vehicle has not been paid for, the dealer incurs, at the
prevailing commercial wholesale rate, interest charges on
the outstanding debt. Even at a whole sale rate the amount
of interest owing to the financier quickly mounds.
If the Dealer is not being paid in full by way of “cash”,
i.e. a vehicle has been traded, than obviously the Dealer
has taken the trade-in vehicle as part payment. The Dealer
must be able to liquidate (sell) the vehicle immediately should
the funds be required to pay the Financier for the vehicle
just delivered to the customer.
If a dealer cannot resell the traded vehicle himself and
that is often the case, for example a Ford dealer, operating
in an affluent part of the city may not be able to sell old
cars with high odometer readings at retail, nor would a Mazda
dealer find it easy to retail a near new Toyota Landcruiser.
The dealer, in order to liquidate the vehicle quickly will
have to sell it to some one who is willing and able to pay
for it immediately. Usually, no day goes by where no additional
traded vehicles arrive. These traded vehicles must be disposed
of immediately. Trade-In vehicles have to be moved on, not
only because of the financial implications, often there are
also space limitation. The people who buy those vehicles and
on-sell them to retail outlets are called wholesalers.
Wholesalers are professional Buyers of motor vehicles. It
is in their interest to buy the vehicle as cheap as possible.
There are many wholesalers that compete for the available
business. Small retail outlets may also compete to get their
share of the trade-ins. Auction houses also have buyers calling
on dealers to buy trade-ins. All these buyers need to buy
vehicles, in order to sell vehicles and earn a living. Market
forces are therefore in play ensuring that the right price
is being paid for the trade-in vehicle.
Even if a dealer thinks that a traded vehicle can be sold
at retail from where it has been traded, the dealer would
not want have the vehicle owe more than what a similar vehicle
was worth on the open market. The used vehicle department
of a dealership is always operated as a separate profit center
within the dealership. A used vehicle departments success
will depend on many things. One, if not the most important
issue is the pricing of the stock, i.e. trade-in’s.
For further information contact www.carsolutions.com.au or
write to info@carsolutions.com.au
April, 2006
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